GTM Trust Index

What changed

Every update to a listing (new certification, policy wording change, new vendor) is logged here with its date.

  1. Added 44 vendor scorecards

    Reviewed the remaining 44 listed tools against their own trust centers, security pages, DPAs, privacy policies and terms; all 59 tracked tools now have sourced scorecards. Chorus by ZoomInfo is now covered under the ZoomInfo scorecard, and People.ai is listed as Backstory (formerly People.ai), matching each vendor's current site. Fields we could not verify from vendor-owned pages are marked Unknown. Every claim links to the vendor source checked on 2026-10-17.

  2. Launch: first 15 vendors reviewed

    Published sourced scorecards for 15 GTM tools (Gong, Clay, Apollo.io, Outreach, Salesloft, Instantly, Fireflies.ai, Otter.ai, Granola, Avoma, Grain, Lusha, Cognism, Fathom, HubSpot Breeze). 45 more tools are listed as not yet reviewed. Every claim links to the vendor source checked on 2026-10-16.