GTM Trust Index

Backstory (formerly People.ai): security & AI-training scorecard

backstory.ai ↗ · Revenue intelligence · Last checked Oct 17, 2026

Does Backstory (formerly People.ai) train AI on customer data?

No
“Customer data is never used to train AI models. Data used only to deliver contracted services, no exceptions.”

SOC 2

Independent audit of security controls. Type II covers operating effectiveness over a period.

Confirmed

Type II

“Covered under SOC 2 Type II scope, independently audited.”

ISO/IEC 27001

Certified information security management system.

Unknown

Not verified from vendor-owned sources

Note: Terms mention 'ISO 27001-related audits'; no certification claim found.

No vendor source found as of check date.

HIPAA / BAA

Whether the vendor will sign a Business Associate Agreement for PHI.

Unknown

Not verified from vendor-owned sources

Note: No HIPAA/BAA statement found in fetched sources.

No vendor source found as of check date.

GDPR DPA

Data Processing Agreement/Addendum for personal data.

Confirmed

Standard DPA (includes AI processing commitments)

“AI processing commitments included in the standard Backstory DPA.”

Trains AI on customer data

Whether the vendor says it uses customer data to train AI models.

No

No

“Customer data is never used to train AI models. Data used only to deliver contracted services, no exceptions.”

Data retention

What the vendor publishes about how long customer data is kept.

Published

Per customer contract

“Please refer to your individual contracts for specifics on our data retention and deletion policy.”

Subprocessor list

Where the vendor lists third parties that process customer data.

Unknown

Not verified from vendor-owned sources

Note: Trust page references a subprocessor registry; URL not located.

No vendor source found as of check date.

Other notes

Additional context from vendor sources.

Published

people.ai now redirects to backstory.ai; this listing replaces People.ai.

All sources checked (4)

Fetched on Oct 17, 2026. Vendor pages can change after this date.

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Informational only, not legal advice or an audit. Summaries reflect Backstory (formerly People.ai)'s published pages as of Oct 17, 2026; verify with the vendor. Methodology & disclaimer.